Nowadays, fast fashion has dramatically developed because of variety, agility, reasonable price and mass production. A demand for 80 billion new garments has been created by fast fashion every year, and in American alone almost 20 billion items of new clothes are consumed per year.
Although fast fashion industry has achieved spectacular success in business and economic aspect, its entire value chain negatively impact today’s ecological crisis, then compromising both environmental and human well-being. For instance, the European Commission report that European consumers throw away approximately 5.8 million tonnes of textiles every year, but merely 26% is being recycled.
Supportive of Sustainable Fashion
It is promising to see that more and more people rises awareness of environmental issues to different extents.
Globally, 64% participants regard themselves as supportive of sustainable fashion .
Shanghai ranks the top of supportive, recorded at 90%, followed by Hong Kong, say 71% . New York, London and Tokyo shows similar pattern, occupied 55%, 54% and 49% respectively.
For fast fashion companies:
The vast majority of them are concerned about sustainable development.
E.g. UNIQLO strives to take strong responsibility to lead the sustainable development of global society through core clothing business
E.g. H&M offers a system called trade-in & take-back to allow consumers deposit their clothing in a collection box located inside their stores,
Supply chain in fashion industry contain 5 key phases, namely design, fabric & garment production, distribution & retail, use and disposal phase. Different environmental issues occur in each stage of clothing life cycle are outlined by, such as water & energy consumption, chemical pollution and CO2 emission in transport etc.
Sustainable Fashion is defined as the scope of fashion production or design methods that are environmentally and/or ethically conscious (Farley, et al. 2015).
This web design attempts to tackle the environmental issues from each phase of fashion supply chain.
Fashion designers create and share garment pattern templates by environmental thinking (E.g Organic & natural fabrics, 3D printing, zero-waste techniques...)
Designers will receive royalties when they are purchased
2 different views for fashion designers and consumers (clo3D API/SDK)
DIY Fashion: personalization & customization
On-demand fashion product
No waste since production is conducted to order
Distribution & Retail Phase
Rise environmental awareness
Direct-to-consumer retail & mass customization
Use and End-of-life Phase
Remanufacturing existing materials
Recycle, repair or renew materials & garment, then getting discount
Responding to wearers’ needs
Connect consumers with producers, thinkers, activists
Share ideas, participate in events and learn new skills
The first UI/UX prototype is designed on Adobe XD. The second prototype developed by HTML/CSS that present the front-end web interface.
▲ 1st Prototype on Adobe XD
▲ 2nd Prototype on HTML/CSS
Recommendations for Future Work
Although I initially intend to create a online platform that provides an extra option for designer and wearer to make, customize, purchase and recycle sustainable fashion, this proposal possibly influence, change and and redefine supply chain of fashion industry. According to feedbacks, there are 2 aspects I should think about in the future:
The most obvious issue I should carefully consider is that the livelihoods of people today who rely on the fashion industry to survive.
Another problem is that offering sustainable fashion and changing people's consumption habits is an inertia and “iceberg” process, which is developing slowly. The reason is that fashion industry has a solid, mature, and capital system and resistant to change.