Zeitcaster is a location-based library of events for all ages and interests, tailored to what you need right now. In addition, it helps people connect to the events and communities surrounding them.
During UX Design Hackathon 2020, my team selected the Zeitcaster Challenge. Zeitcaster provides event management service and its website allows users to search, browse, and promote local events and live streams. The client required the team to redesign a responsive solution of the filter and search result pages to give users a better understanding of the event context they are looking at.
Within the timeframe, my team conducted interviews to participants aged 24-35 since it is the primary user group. There are key questions we asked within interviews:
90% of people look for events only once a week or less
53% of people look for event regularly, but 47% don’t search for events that often
72% of participants got latest events information online and 24% from their friends
64% of them browsed events by social media feeds, 24% by Eventbrite and 12% by Google
2 in 3 people is used to search event on mobile phone, 1in 3 on desktop
Three quarters of people is more willing to join free events
Alternative plan (43%) is the most common reason for people search events on APP at last minute, followed by scheduled event cancelled (36%) and additional activity after lunch(21%)
Half of most people are event seekers or planners, and half are follower
After resarch, we synthesized our findings and listed the following archetypes and user needs:
“I want to watch a musical show and I want to find whoever is available to go with me.”
Users need to browse information of events including date, time, location and type in order to pick one from event options.
“I am bored. I want to know what can I do now.”
Users need to quickly and confidently compare which event(s) nearby and is it happening soon in order to decide immediately which event they willing to go.
“I don’t care what to do. I just want to find something we can do together.”
Users need know what group activities are designed for doing together in order to participate with certain type of people they are going with (E.g. family, friends, coworkers and romantic partners).
Since different attendees want to find something interesting to visit in a different way, our solution is not only display information about events, but also a provide a convenient interaction between search and filter, as well as perform other similar activities in order to help users discover enthralling events.
▲ This project wins Zeitcaster Challenge as the Team Finalist in UX Design Hackathon 2020 held by #UXRESULT.View Result >>
After Hackathon, we won the design challenge and continue working with Zeitcaster to refine and accomplish this project.
When users search for events, they will made some selections on search bar and filter taking into account the parameters: date, location, event type, etc..
When users click event result card, they will jump to event detail page which describes event venue info & specifies the timetable etc..
When users want to save events or selected filters, these data can be saved into their profile & dashboard, they can keep/eait it for next time use.
Related events section is provide on the end of the event detail page in order to encourage users to look at more events.
The web interface is also designed for mobile devices, since over half of users browsing event on their mobile phones.View Current MVP Website >>